‘Dress for who you are’: how to start finding your personal style

Experts share tips on dressing as the most authentic version of yourself and avoiding the draw of the latest microtrends

How would you define your personal style? Is it cottagecore? Tomato girl? Whimsigoth? Quiet luxury? Maybe you don’t know what these terms mean (congratulations) and maybe you do (my condolences).

Like unwelcome nose hairs, new microtrends seem to sprout from the depths of social media every other week. In some ways, their pervasiveness has made style seem more accessible than ever. They reduce aesthetics to mathematical equations that you can solve by buying up a bunch of fast fashion. By the time these cheap, mass-produced items dissolve into microplastics – which they will, quickly – other aesthetic trends will have replaced them.