How Chinese drink chains are testing the limits of soft power

Makeda George steps out of a Mixue store in downtown Brooklyn, New York, clutching a bubble tea as she weaves through a crowd of teenagers. The local resident says she had been eager to try the brand after noticing a surge of new outlets opening in recent months. “I decided to try the bubble tea. It was good,” she said, adding that she did not know it was a Chinese drink chain but figured it was Asian given the branding. “Everywhere you go, every nook, every cranny, you just see them popping...