Jess Cartner-Morley on fashion: forget your go-to maxidress – less is more this summer

The sundress is back – here’s how to make it short but not (too) sweet

One sunny day recently, I looked around and realised that every woman in my vicinity was wearing the same dress. Not the same dress, exactly. But the same dress. A maxidress, colourful but in a tasteful sort of way. Floaty, probably with a tiered skirt. Wholesome and vaguely rustic, but also a bit fancy. You know the dress I mean, because if you have been at any outdoor event between 2019 and about last Thursday, you have had the same experience. The maxidress has colonised summer dressing, and it’s out of control.

So I am here to tell you that the maxidress must die. Ha! Not really, but also sort of yes, really. It started so well. When the maxi first landed, it beguiled us all. Floor-length, after all, was new fashion territory for anyone born after about 1965, so it felt fresh and exciting, plus you could go to a party in flat shoes and not have to shave your legs. Result! But somewhere down the line the maxidress has got a bit Motherland. It has become a garment that somehow represents the tense negotiation between prettiness and exhaustion that defines modern womanhood. A dress you wear for a holiday selfie that you retake 14 times before posting on Instagram with a joie-de-vivre caption.