Safari doubles down on privacy as online tracking gets more intrusive

The modern web runs on data. Every click, search, purchase, and website visit can be collected, analyzed, and used to build detailed profiles of users. While many browsers have gradually introduced privacy features over the years, Apple is continuing to make privacy a core part of Safari’s identity. One of Safari’s longest-running privacy features is its blocking of third-party cookies. Apple became the first major browser vendor to block all third-party cookies by default in 2019, preventing many advertisers and tracking networks from following users across multiple websites. Safari’s Intelligent Tracking Prevention (ITP) expands on that protection by using machine […]...

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